Trunk Show Hostesses: Instructions for an Awesome Gathering!

Hey hostess! Thanks again for sharing your friends with me, and for expanding the market on behalf of Noonday’s artisan business partners. We are going to have so much fun!

Noonday has put together an amazing Hostess Planner that you’ll definitely want to review! (You may have already received a paper one from me.) Click here to view it, then take a look at some additional info below to further support you.

As I’ve said, the Facebook or Paperless Post event I set up for you will corral RSVPs - but is NOT sufficient as an invitation method. So here’s what you need to know about sending out personal asks!

How will people order? I like to just send all guests to one link: juliegodshall.com/showguest. You’ll see that this gives them a quick overview and instructs them to choose you as their hostess at check-out, as well as showing them the month’s guest specials that they can add to their order at a discount!

Who: As the Hostess Planner says, be sure to overinvite - about 50 guests - because many won't be able to come. You never know who may want to learn about Noonday. Include anyone not local too; they can shop online. The guests don't all have to be close friends and family...hosting a trunk show/launch is not throwing a baby shower or a high school graduation! You're offering a global marketplace to everyone you can think of!

When: As soon as I’ve set up your Facebook/Paperless Post invite, start adding people to it and sending this personal invite to point them to it! That way they’ll have two points of contact.

How: Every guest should have at least two touch points: their invitation when you add them to your Facebook/Paperless Post event, and a personal ask. Focus on an in-person conversation, phone call, postcard (if you requested those from me), text, Facebook messenger, email, carrier pigeon…or, better yet, more than one of the above. This gives context to the Facebook/Paperless Post invite they’ll get - which will otherwise be ignored (we all know how that goes)!

Noonday trunk show invitation

What to say: In your personal ask, use my wording as-is or personalize it. You can also mention things like, Noonday makes great gifts, we started as an adoption fundraiser, we work to empower women, our purchases support over 4,500 artisan jobs, and we focus on cherishing children and family preservation. Share whatever resonates with you and what will resonate with your guests. Combine this text with a graphic provided here - the one featuring jewelry, or, if your show is October 3 through the holiday season, you can use the wreath one!

Noonday Collection Trunk Show invitation winter 2019

Example: Hey {name}! I'm gathering some friends for a special event with Noonday Collection (and you can shop online starting now, even if you can't come in person!). Noonday is an amazing fair trade company specializing in handmade, on-trend accessories to empower people in vulnerable communities around the globe. We’ll get to try on the accessories and hear from our Ambassador Julie about the impact of our purchases, and the stories of the artisans behind Noonday. I think you’d love it! Can you come on {date/time}? Learn more or even order early at juliegodshall.com/showguest, and you can see the invitation and RSVP at {link to Facebook or Paperless Post event}. Hope you can join - and bring a friend! Can I put you down as a “yes,” a “maybe,” or a “no but I’ll look online”?

Example: Hey, friend! I thought of you today. :) I’m having a Noonday Collection trunk show on {date/time} and I think you’ll love the new jewelry and gift items. Everything is fair trade and made by artisans living in vulnerable communities, and the pieces are REALLY stylish and fun, too! Will you join us or shop online? Learn more or even order early at juliegodshall.com/showguest, and you can see the invitation and RSVP at {link to Facebook or Paperless Post event}. Hope you can join - and bring a friend! Can I put you down as a “yes,” a “maybe,” or a “no but I’ll look online”?

What’s next: follow-up is key! See the tips in the Planner. Track who’s coming, who’s a maybe, and who plans to look online - because they may need nudges to make sure they don’t miss out. I’ll be in touch to support you as you reach out a couple more times to people. In the meantime, keep dreaming up your wish list and chatting with friends because your excitement will be contagious!

One final note: start daydreaming about what to get with your rewards!