Hey, world changer! I can't wait to partner with you to create an impact on artisan businesses around the world, while connecting to their stories, having fun with friends, playing with jewelry, and earning rewards for you and/or generating an adoption donation. If you haven't already, be sure to check out the hostess tab of my site for details on what to expect and what rewards you'll earn. Definitely reach out if you need any clarification - I'm happy to help!
I'll walk you through two phases of preparing for an awesome gathering!
Note: if you’re looking for alternate locations to host at, other than your home, here are some ideas; contact them to see about a booking. Three wine bars in town (Toot + Kate’s in Verona, Grape Water in Middleton, and Cannery Wine and Tasting Room in Sun Prairie) often let you book their space for a trunk show. Coffee shops like Sow’s Ear in Verona and Common Grounds in Middleton have meeting spaces. Contact me to brainstorm.
Phase 1: Invitations
If you’ve gotten your hostess packet from me, look through the awesome tools there such as Look Books, postcards, and a couple of order forms for outside orders. (If you don't have one already, I'll get it on the way to you shortly!)
The #1 determiner of a great show is an engaged hostess! Share your enthusiasm with your friends, especially in personal conversations.
Overinvite: Aim to invite 50+ people; you never know who may want to learn about Noonday. Include anyone not local; they can shop online. Tell them they can shop early if they wish. The guests don't all have to be close friends and family...hosting a trunk show/launch is not throwing a baby shower or a high school graduation! You're offering a global marketplace to everyone you can think of!
Personally invite: use one or a combination of the following.
Paper invite for in person / by mail: Use the postcards from your packet and let me know if you need more. Complete the info on the back, and also add a little note on the front with your name - this will ensure that people know it's from you and not junk mail when they see it!
Phone or in person conversation: Tell people something along these lines: “I’m gathering some friends for a special event with Noonday Collection. It’s a fair trade company focused on empowering people in vulnerable communities around the globe. We’ll get to see their handmade accessories and hear from my friend Julie about ethical shopping, the impact of our purchases, and the stories of the artisans behind Noonday. I think you’d love it because ___(you’re stylish, you have a big heart for poverty eradication, we’ll have fun food and friends, Julie is the coolest, etc.).” If they can’t come, be sure to share your show link and encourage them to check it out online. You can also mention that Noonday makes great gifts, we started as an adoption fundraiser, we work to empower women, our purchases support over 4,500 artisan jobs, and we focus on cherishing children and family preservation.
Text or messenger: I'll send you a customized image to text to friends. But, add your own text to let each woman know why you’d love to see her there and why she’d love it too!
Supplement with a broader method if desired to capture RSVPs. I'll set up a Facebook event and/or Evite for you and you can use it if you’d like.
3 outside orders (or $300) before your show occurs (bring your Look Book with you to share with friends and invite them to come and/or shop early)
$1000 show - which will mean $150 in free product (unless it's an adoption fundraiser show), plus 2 half-off items for you!
Once this is all in place, you can step through to Phase 2 about 1-2 weeks before your show, when it's time to follow up. I'll reach out a week or two before your show to see how it's going and how I can support you!