Hey, world changer! I can't wait to partner with you to create an impact on artisan businesses around the world, while connecting to their stories, having fun with friends, playing with jewelry, and earning rewards for you and/or generating an adoption donation. Definitely reach out if you need any clarification - I'm happy to help!
You’re excited to gather friends for fun and impact, but you may be wondering how to make sure your gathering is a success. I can tell you that the #1 success factor is YOU - your enthusiasm is worth more than anything I can provide! But let’s combine that with some tried-and-true advice and tips…
Here, I'll walk you through a three-phase plan to prepare for an awesome gathering!
But first: If you haven’t already, please complete the contact Google form (click here). I know it feels impersonal, but it helps me a ton to have consistent info and detail confirmation from my hostesses, and that is a good thing!
Note: if you’re looking for alternate locations to host at, other than your home, here are some ideas; contact them to see about a booking. Three wine bars in town (Toot + Kate’s in Verona, Grape Water in Middleton, and Cannery Wine and Tasting Room in Sun Prairie) often let you book their space for a trunk show. Coffee shops like Sow’s Ear in Verona and Common Grounds in Middleton have meeting spaces. Contact me to brainstorm.
Now, let’s get to it:
The Plan (aka The Ultimate 3-Phase List of Steps To Take For An Awesome, Fun, Stylish, Impactful Gathering)
Phase 1: Send a Save-the-Date (upon booking your show), then I’ll send the invitations
First things first: your one and only job at this phase is to gather and inspire!
The #1 determiner of a great show is an engaged hostess! Share your enthusiasm with your friends, especially in personal conversations.
Overinvite: Aim to invite 50+ people; you never know who may want to learn about Noonday. Include anyone not local; they can shop online using your show link (in the invitation graphic I’ll send you). Tell them they can shop early if they wish. The guests don't all have to be close friends and family...hosting a trunk show/launch is not throwing a baby shower or a high school graduation! You're offering a global marketplace to everyone you can think of!
Who should you invite? Think FRANK: Friends, Relatives, Acquaintances, Neighbors, and Kids’ connections. Brainstorming these categories will get you a full list in no time!
Now that you have your list, copy and send to everyone the save-the-date email that I will send you. You can change wording in it to make it personal, or just send as-is!
Don’t have their email? Send the email’s image and info over a text and gather her email so she can be added to the invitation I’ll send. Example text with image: “Hi! Can I get your email address? I want to make sure you get an invite to a special event I’m hosting - I think you’ll love to shop beautiful accessories with purpose. Thanks!”
Include me on your email so I can copy their email addresses into an invitation (on a tool called Paperless Post) that I’ll set up for you. That way, I can handle the follow-ups so you don’t have to!
Include everyone you’re inviting on that email, but you can supplement it with other methods…
Upon request I can also provide paper invites for in person / by mail.
Phone or in person conversation: Be sure to share the link (juliegodshall.com/noonday) and encourage them to check it out online.
Text or messenger: Use the info in the Save the Date email, including the link to shop (juliegodshall.com/noonday). You can use the image shown above.
Some people like using a Facebook event and I can set one up for you upon request, but from my experience and that of many other Ambassadors, Facebook is a terrible tool for invites! So Paperless Post is our primary method!
3 outside orders (or $300) before your show occurs
$1000 show - which will mean $150 in free product (unless it's an adoption fundraiser show), plus 2 half-off items for you!
Once this is all in place, you can step through to Phase 2 about 1-2 weeks before your show, when it's time to follow up. I'll reach out a week or two before your show to see how it's going and how I can support you!
Contact me: 608-807-6798 or firstname.lastname@example.org